One question we’re asked a lot is “how accurate is Google Analytics data?”. This is a question that is typically followed by.. Read more
Accuracy Of Google Analytics
August 3rd, 2010Magento tips & tricks: Add an image to the homepage
July 29th, 2010I spend a lot of time on the Magento forum and it seems that people are often plagued with the same problems or questions… Read more
Google Adwords: Part Of Path (POP) Conversion Tracking
July 19th, 2010I recently (today!) posted about some search funnel data I’d examined.. Read more
Google Adwords Search Funnels: Some Scary Data
July 19th, 2010For some time now traffic managers and analytics folk have been debating how best to.. Read more
Google Internet Stats
July 15th, 2010Google have LOTS of products nowadays, there must be 100+, I haven’t personally counted but a full list is available here.. Read more
Adwords Estimated Avg CPC: Just How Accurate Is It?
July 14th, 2010If there’s one question I get asked a lot when talking to potential Adwords clients it’s “how much will each click cost”. Read more
Google Website Optimizer: Starter Tips
July 13th, 2010Before we get to the meat and bones of this post lets first consider the landscape prior to Google’s free Website Optimiser tool. Historically, A/B and multivariate testing platforms were expensive.. Read more
Epikperformance.co.uk Is For Sale
July 12th, 2010As a result of unforeseen circumstances epikperformance.co.uk, one of the Magento sites we have built is up for grabs. Read more
Adwords Pitfalls – The Fast Burn
July 5th, 2010I’ve been working with Adwords for a long time, long enough for me to be considered a veteran in my field. What started with me experimenting with a few sites of my own whilst at university ultimately developed into a career. Read more
Conversion Optimisation Tip 1 – IE HTTPS Errors
July 5th, 2010Have you ever seen the above warning? Even worse have your website visitors seen this warning on your site? If they have you’re likely to be seriously damaging.. Read more
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